Anthony English | Video Collection

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Anthony English | Video Collection

Video collection of Anthony English's business advice and coaching tips

Win More Business invitation video

Do you run your own technical services business? Want to land better clients? How are those sales conversations going for you? Not happening at all? Or maybe...

IT sales breakthrough: getting your prospect to sit up and listen

You're speaking to the decision maker, but your message isn't quite clicking. Maybe you're selling some IT service, and you know the company would really ben...

Running your own business: you're the driver, not the passenger

When you move from a full-time job, working for someone else, to being the business owner, it's a bit like moving from being a passenger on someone else's bu...

WMB Lesson 1: Seeing through your buyer's eyes

This little exercise will help you to start thinking like a business owner, and less like a solution provider. Go back to two or three past clients, and ask ...

Win More Business Lesson 2: Seeing things through your buyer's eyes

Win More Business. One of the biggest mental shifts you can make is to see that you're not selling a service. Instead, you're trying to understand your buyer...

Win More Business Lesson 3: Practice Active Listening

When you're regarded as the expert (in the eyes of your prospect), it's easy for you to jump into problem-solving mode. You may be able to see the fix so qui...

Wn More Business Lesson 4 Sell outcomes not solutions

Solutions, deliverables, time estimates for projects; these all seem very tangible. Selling outcomes seem so hard to define, so abstract. Even so, to win mor...

Does your business have a dream? Or are you just keeping the lifeboat afloat?

You want safety and security in your business. Of course you do. But that can't happen if you're in a state of continuous disruption and interruption. Your c...

Use this simple matrix to work out where to focus in your business.

What should you focus on in your business? Obviously, the high importance activities. Where do you make money? The high-importance activities where you are h...

Is the desire be liked undermining your business?

Are people asking you for discounts? Are you working for free in the hope that it will eventually turn into a business opportunity for you? Are you lowering ...

LinkedIn outreach: Qualifying your clients

Although the community aspect of LinkedIn is good, how do you make good use of your time? If you are on LinkedIn to build your business, how do you qualify y...

I'm not ready to take my offering to the market. Oh yes, you are!

“I’m not ready.” Oh, yes you are! Your client is on a hero’s journey; but so are you. You’re the heromaker; you also need to be the hero. You get to a stage ...

Should you ever work for free on LinkedIn?

Let me call out the 🐘in the room: working for free on LinkedIn. People asking for lengthy, one-on-one advice. It may be in the hope that you will become a pa...

Are you a big dreamer? Or a doer? A strategy person? Or tactical?

Are you a strategy person? Or a tactics person? Dreamer or doer? Are you a big dreamer? Do you have lots of creative ideas? Or, are you more focused on the d...

Are you offering free strategy calls and not getting new clients from them?

Are you spending lots of time on free strategy calls, and not getting business from them? I recognise that not every call needs to be transactional. There ar...

Sales 101 for IT specialists: you're helping, not selling

The big mindset shift for IT people who have to sell services is that your clients may really need your help. You're providing value for them, and you're hel...

IT people selling to business people: part 1 of 2

If you're an IT person, how do you learn those tricky sales conversations? How do you sell without feeling awkward or pushy or guilty? When you're speaking t...

Video #2: Why technical business owners find it hard to sell

There are three reasons (in my opinion) why technical people especially find it hard to make sales. 1. They've never sold before. (They usually haven't ever ...

Video #5: map the buyer's journey

Your buyer needs to know every step of the way what's coming up next. Showing them a roadmap, and where they are on it, means there are no surprises.

Video #6: Find the value of the outcome

To sell better, don't stop at the features, or even the benefits of your solution. Ask deep questions about what the outcome is. What's the value for your cl...

Video #7: how to make the most out of lost sales

A sale that you don't get isn't a complete disaster. You can learn some lessons from the (non-)sale itself. But you also often learn a lot along the way abou...

Business breakthrough (with minimal to zero investment of money or time)

You're founder in your own business. You feel stressed. Pressed for time and not very profitable. Now, you know that your business could be profitable, becau...

Build Your consulting service from scratch in an Hour

Can you build a product in an hour? Maybe not. But you could still do the bare outline of it. We've done a live demo of this, using the product of a consulti...

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